I have been reading a lot about blogging over the last little while so I finally decided to create one. I am currently in my last year of university at McMaster University getting a degree in Commerce. Over the years I have taken a variety of marketing courses that have all increased my desire to be in marketing.
I completed a one year internship at a company in the automotive industry. This internship gave me great insight into the marketing at a corporate level. I was able to get some exposure to working with advertising agencies, which I found very interesting. The company I worked for had yet to really engage in e marketing tactics. This is when I began reading about what other companies are doing online and how they are gaining a competitive edge by taking advantage of new technologies available to connect with customers. I began sharing things I was learning with the team I was working with. Unfortunately they were resistant to change and unsure that these new tactics were successful. This increased by desire to learn more about digital marketing and different e marketing tactics. For this reason, I enrolled in e marketing courses to further increase my knowledge on a more professional level.
This blog is about sharing unique creative ideas that companies have used to engage customers online. There is so much going on in the digital world that people and companies can take advantage of.
I hope you enjoy these ideas.... the digital sense the has been invading the web.
Hey Shereen,
ReplyDeleteGreat blog. I personally think that online interaction will inevitably be the largest part of interaction with consumers in the not so distant future. For example, companies will have exclusive rights with online portals such as youtube, so that before something can be viewed, a consumer will have to either watch an advertisement, or answer a few questions.